Triggers
Name Status Enrolled Goal Entered By Last Updated Actions
Smart Lists
Name Status Patients Enrolled List Type Created Date Actions
Diabetic Patients Over 40 Active 184 Dynamic Mar 12, 2026
New Leads This Month Active 76 Dynamic Apr 02, 2026
Missed Annual Wellness Visit Active 231 Dynamic Feb 18, 2026
Diabetic Patients Over 40 (copy) Inactive 0 Static May 14, 2026
Birthday This Month Active 312 Dynamic Jan 05, 2026

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This Smart list has 42 patients enrolled. Editing the smart list may change the patients enrolled. Do you wish to continue?

Current Matches
128
Added This Week
+12
Total Enrolled
42

Details

List Information

Choose a descriptive name for easy identification

Active

Smart Filters

Estimated matches: 247
How Smart Filters Work

Create filter groups with multiple rules. Contacts must match ALL rules within a group (AND), but only need to match ONE group overall (OR).

1 Filter Group Within Group: AND
AND
OR
2 Filter Group Within Group: OR
Preview 400 Patients Match
Patient Account# Last Clinical Visit Chart# Practice Provider Location Gender
33914001/28/202533614Family MeAaleemAscMale
3361411/14/202233614Family MeAaleemAscFemale
3358401/28/202533584Family MeDr. JasperFamilyOther
3758911/14/202237589Family MePatelFamilyMale
3399501/28/202533995Family MeJohnFamilyFemale
Name Email Phone Age Last Visit
(555) 123-456743May 20, 2023
(555) 234-567852Apr 18, 2026
(555) 345-678948Mar 02, 2026

Trigger Details

1 Details
2 Build
Total Enrolled
342
Open Rate
37.8%
Click Rate
18.6%
Reply Rate
12.4%

Engagement over time

Top performing steps

Follow-up SMS SMS · 335 sent 98.8%
Welcome email Email · 342 sent 97.9%
Wait 2 days Wait · 335 entered 100%

Engagement timeline

Peak activity 11:30 AM – 12:00 PM
12a6a12p6p12a
Peak completion 2:00 PM – 4:00 PM
Avg. time-in-flow 3.2 days
0d7d target
Last activity 12 min ago

Channel breakdown

Email 48%
SMS 32%
Tasks 14%
Wait / branch 6%

Goal funnel

Enrolled342 · 100%
Engaged281 · 82.2%
Clicked208 · 60.8%
Goal reached141 · 41.2%
Per-step performance
Step Executed Completed Failed Avg. time Conversion Actions
Welcome email 34233572 min 97.9%
Wait 2 days 33533502 days 100%
Follow-up SMS 33533141 min 98.8%

Detailed analytics

All steps · automation-wide Aggregated metrics These figures combine results from every email, SMS, and step in this Trigger. They are not specific to any single asset — open a step from the table above to see per-asset analytics.
Engagement
Click-through is 3.4× the industry average
This Trigger 60.8%
Industry avg.Industry averageAnonymized engagement data across 1,200+ Practice EHR Triggers in the same vertical (healthcare). Refreshed monthly. Healthcare CTR baseline is currently 18%. 18%
ConversionConversion rate(goals reached ÷ Patients enrolled) × 100. Goals are counted when a Patient meets the Trigger's goal criteria inside the lookback window (default 30 days). If no goal is defined, conversion only counts leads whose Status changed to Patient. 41.2% Time-in-flowAverage time in flowMean elapsed time from enrollment to goal completion or Trigger exit. Includes scheduled waits between steps. Excludes Patients still active in the flow. 3.2d median 2.6 First actionTime to first actionMedian elapsed time between sending the first message in the Trigger and the first recorded recipient action — open, click, or reply. 42m -8m Unique clicksUnique clicksDistinct Patients who clicked any link in any message from this Trigger. Multiple clicks from the same Patient are counted once. 208
Active windowActive windowTime-of-day band that captured 95% of recorded recipient actions over the last 30 days. The peak marker is the single highest-activity 30-minute slot.
9 AM 6 PM peak 11:30 AM
12a6a12p6p12a
Delivery
99.6% reached the inboxTrigger delivery rate(successful deliveries ÷ total send attempts) × 100, aggregated across every email and SMS sent from any step in this Trigger. A send is "delivered" when the receiving server accepts it without bounce or hard error. — engagement grade A−Engagement gradeComposite A+ to F score blending delivery rate, open/read rate, click-through, opt-out rate, and bounce rate against this Trigger's own historical baseline. Updated daily.
Delivered to 340 of 342 Patients Above target · low opt-outs
Bounce rateBounce rate(bounced sends ÷ total send attempts) × 100. Includes hard bounces (invalid recipient) and soft bounces (mailbox full, server error). Calculated across every send in the Trigger. 2.1% Error rateError rate(failed sends ÷ total send attempts) × 100. Internal failures only — API errors, rate-limit drops, template render failures. Excludes recipient-side bounces. 0.4% Opt-out rateOpt-out rate(unsubscribes ÷ successful deliveries) × 100. Counts one-click email unsubscribes and SMS STOP responses across every message in this Trigger. 0.8%
Audience
Web form drives the most enrollments — but new leads convert hardest
Top sourcesTop sourcesWhere enrolled Patients originated, ranked by share of total enrollments in this Trigger. Pulled from each Patient's lifecycle_source at enrollment time.
Web form 52%
Manual entry 28%
Import 15%
API / integration 5%
Top converting segmentsTop converting segmentsPatient segments ranked by their conversion rate within this Trigger. Conversion = goal reached during the lookback window. If no goal is defined, conversion only counts leads whose Status changed to Patient. A Patient may belong to multiple segments — they're counted in each.
New leads 48%
Returning 31%
Dormant 22%
Inactive 14%
Live status Step latency 1.8s Queue depth 12 jobs Schedule conflicts 0

DetailsDetails

Name your trigger, pick the list it runs against, and set the cadence. Name your sequence, pick the plan type it runs against, and set the cadence.

Diabetic Patients Over 40

Sequences
Name Status Steps Patients Enrolled Actions
Active Campaigns
5
Patients Reached
4,821
Avg. Conversion Rate
18.6%
New Patients
312
Campaigns
Name Status Reached Conv. Entered By Date Range Actions

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Side-by-side performance

Head-to-head

All metrics

Asset mix

Campaign Details

Reached
Open rate
Click rate
Conv. rate

Engagement over time

Top performing assets

Engagement timeline

Peak opens 11:00 AM – 1:00 PM
12a6a12p6p12a
Peak clicks 2:00 PM – 4:00 PM
Best day Tuesday
MTWTFSS
Last activity 28 min ago

Channel breakdown

Goal funnel

Top performing assets
Asset Type Sent Open rate Click rate Conv. Actions
All assets in campaign
Asset Type Status Sent Open rate Click rate Actions
Total Patients
Engaged
Unengaged
Converted
Patients
Patient Status Opens Clicks Replies Converted

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1 Details
2 Assets

Basics

A clear name and a single goal so analytics roll up cleanly.

Schedule

Optional. Leave dates empty to track activity from the first send onward.

Notes for your team

A short brief — context, audience, the result you want.

Attach the emails, SMS, Triggers, sequences, and Patient lists that belong to this campaign. All their analytics will roll up here.

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